I was tasked with creating an immersive digital invitation for Zoya,(@zoya). An American singer, songwriter, guitarist, and music, business entrepreneur. Since she has been a supporting act for the likes of Natty, Lucy Rose, Madame Gandhi, Youngr, Submotion Orchestra, Bloc Party, Clean Bandit, and Martin Garrix, with AR representation from The Chainsmokers, I felt this invitation concept was a great opportunity to really have fun and dive in with provided photography.

My role included concepting visual assets, executing designs, intaking and implementing critical feedback, and market research.

Since using the provided photography was a must for the project, I wanted to highlight the shoot but boost the sentiment. Focusing on fantastical environments with a sense of serenity was the direction the photos as well as Zoya’s brand lent themselves to.