Puma x A$AP Rocky x AWGE 2024 Release
In this project, I was responsible for all post-production graphic design elements.
For this collaboration, I handled the complete post-production visual effects. The creative direction was inspired by A$AP Rocky’s teaser, which leaned heavily into German Expressionism. I brought this vision to life by playing with shadow art to build a compelling narrative around the concept.
Despite the tight deadline—most of the work was completed over a single weekend—the result exceeded expectations. I’m proud of the final visual effects that brought this unique project to life.
Tools and Technologies Used: Adobe Photoshop, Adobe AI
Photographer: @antoniocbertino
Creative Director: @asaprocky
Prod Co.: @fannyrosestudios
Executive Producer: @kamdenkodimer
Associate Producers: @isabella.a.monge.gmail
Production Manager: @cinemacowboy.rb
Stylist: @jennyhaapala
Stylist Assists: @fairyprincess0021, @dazze.lpz
Tailor: @karinacardonacustomade
HMU: @andrewstudios
Gaffer: @marloron
Key Grip: @ryansdg
Digitech: @garrettsarchive
Production Assistant: @flockafiles, @eeernie
Behind the Scenes: @seandefaria, @yussefharidy, @eeernie
Art Director: @isabella.a.monge.gmail
Art Assist: @maddox_fair
VFX: @willschy
Retoucher: @joshualibertine
Casting Agency: @apecastings
Casting Director: @omgfkaname
Models: @zackshoots, @by.meeka, @tommyrevenge, @seandefaria, @kyaseals, @vanessathafinessa
AWGE Team: @the.lohlife, @robertgallardo, @baggen.photos