I worked closely with the popular alt-pop band, Hey Violet (@heyviolet), over the course of 6 months to elevate their social creative presence across 3 EP releases.

In those 6 months, I helped them appeal to the independent music world after leaving their latest record label contract by pivoting their social presence to fit the evolving music landscape and understanding their growing consumer base.
My role included concepting visual assets, executing designs both static and animated, designing merch, creating social banners, working directly with the client, attending client-facing meetings, intaking and implementing critical feedback, and market research.

Results include 64k+ new Instagram followers, 450% Engagement increase compared to previous months on Instagram, 3.4M streams across 2 EPs with very limited ad spend + majority organic engagement practices, 850k+ Music video views between two videos.

Provided mood board highlights:

JULY 2024