Throughout 2023, Cheil's Social Creative team embraced a 'go big by staying small' approach with a captivating series of social media videos centered on miniatures. These creations highlighted the vibrant life and immense detail of these small devices in a fun, engaging, and scroll-stopping way.

My role included concepting idea and visual directions, storyboarding, sourcing/creating props, building sets,  assisting on set, and directing.