The MDLab Creative Team at Cheil set out to redefine a platform often dismissed as merely a kids' gaming venue by creating 'Capture The Cape,' a competitive PvP game. Within just six months, we conceptualized, designed, developed, and launched this immersive gaming experience.

My role included concepting idea and visual directions, leading a small team of designers, making concept art, acting/hosting, QA testing, directing, and market research.